First Arsenal, now PSG: Emirates to renew tie-up with Qatari-owned club
EXCLUSIVE: Emirates Airline are set to follow up their £150million (Dh886m) sponsorship deal with Arsenal by sealing a new five-year shirt agreement with Paris Saint-Germain.
The Dubai-based carrier are in advanced talks with the top French outfit’s Qatari owners to extend their current contract, which ends next summer.
And Boutros Boutros, vice president corporate communications for Emirates Airline, exclusively told Sport360°: “We are in the final stages and hope we can announce it as soon as we can. The Qataris are very positive and gave us the priority to continue.
“Despite a lot of people talking about what might happen, we have had only positive feedback and the priority is with Emirates. We have a good relationship with them, it’s never better. We have agreed on the proposal and it’s just a question of finalising it. We are talking about five years.”
Spanish giants Real Madrid could also be the next to have the Emirates name on their shirts, but Boutros said discussions on that link-up will take place at the end of the season when the agreement with current sponsors Bwin ends.
With Emirates already a partner and official airline of the club, Boutros added: “We have a good current deal with Real Madrid, a good relationship and we hope one day to be the shirt sponsor.”
Two of the airline’s shirt sponsors met in the Champions League on Tuesday when Arsenal were beaten 2-1 by Olympiacos.
A fourth game without a win added to the pressure on Gunners manager Arsene Wenger. Without a major trophy in seven years and currently 10th in the Premier League, fans have vented their frustration and want Arsenal to strengthen the squad in January, having arranged for advance funds from the Emirates deal.
Boutros added: “We want any club we are involved with to win trophies. But when we signed with Arsenal in 2004 we wanted them to become a global club and they did this. They believed in us and the management there can take the club to the next level.
“The challenge is always for any club is to go to the top. We want to help them get there and I strongly believe they will – and we will see them winning the trophies soon.”